A Different Approach to Learning
Narrative Learning programs use a narrative structure to construct a cause-effect story. In this story, a role is defined that supplies the learner with the purpose, values and motivation needed to successfully guide them through the process. Critical responsibilities, activities and competencies are provided to support the new role and relevant behaviors.
Strategic utilization of Narrative Learning programs can provide your organization the following results:
- Optimizes your learning and performance strategy
- Aligns performance with business goals
- Leverages talent to exceed performance targets
- Promotes a high-performance culture
The first test of Narrative Learning changed the sales process from “order taking” to a consultative sales approach. It replaced a system that had been in place for over 25 years. Sales Representatives were asked to abandon their current behavior and accept a new role. Each current and new sales person went through the program. After the program, sales revenues doubled in a flat market, while also increasing margins and profits to record levels.
I have used the Narrative Learning structure to consistently deliver exceptional results. It works with all subject matters because the learning principle is the same. We learn best through stories.
Transform Learning into Performance
The Narrative Learning process has consistently proven to increase performance in high leverage areas such as leadership/management, sales representatives, key positions, core processes, frontline personnel, and group relationships. Our primary deliverables are:
- Design and development of Custom Training Programs
- Review and revision of current programs not delivering expected results
The concept of ‘leveraging’ states that there are levers, or places, where small actions and changes can lead to significant improvements. Narrative Learning programs have been very effective when used in highly leveraged areas. Areas that are highly leveraged include leadership, management, sales representatives, the service-profit chain, strategic positions and core processes.
Our programs can also provide leverage to organizational and change initiatives. Aligning people’s point-of-view and behavior delivers a dynamic quality that will significantly impact the success of the initiative.